Stewart Readings 331-357

I liked the section on commercials. I don't mind commercials when watching TV.  Some of them can be pretty silly, I guess it's a successful commercial if I can remember it. It's interesting to know the different approaches commercials take to get the viewer to pay attention like the hard-sell and soft-sell approaches. Out of the 6 contrasting strategies listed for conveying strategies I would have to say that I like the humorous strategy the best. Super Bowl commercials may be the reason why. For example the E-Trade Baby Commercials are pretty brilliant.