Apparently this marketing of Hamsters driving the cool Kia Interpellated me into buying my own Kia Soul that i have currently.
This article below discusses how successful KIA became when they spent a lot of time and money branding their KIA Soul. Its interesting even though a KIA Soul may not be in the likes for everybody it sure entertains the viewers as a whole with their commercials. And its memorable which has turned into sales.
http://www.businessweek.com/articles/2013-08-26/kias-hip-hop-hamsters-are-a-branding-bargain
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